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Some people claimed to get hold on the script of the macworld keynote 2008.
Here is the transcription of it:
Leaked 2008 Keynote
MacWorld January 2008 Keynote
Rough Outline; draft 5
Greetings! Welcome to Moscone Center
Quick Overview: iPod/iTunes
* iPod has been extremely profitable for us this holiday season
* Sales figures, market share
* Our new models are doing better than ever
* 3 iPod games released last month accidentally (supposed to be for today)
* Another new game today: Chess
* iTunes doing extremely well (sales figures/market share)
* Today: 30 indie labels releasing their entire catalogs in iTunes Plus
* Many more to follow in the next few months
iPhone
* Best iPod ever
* Sales figures, market share
* Sales beyond our wildest dreams
* Much more than the 1% market share we asked for in January
* Starting today: 8GB $399, 16GB $499
* Four times the memory as original iPhone for the same price
* iPhone is coming to Japan in March with NTT DoCoMo
* SDK is unveiled!
iPhone/iPod Touch SDK
* Apps and Widgets
* Using Cocoa with Objective-C
* Developers submit programs as source code, not executable
* Specify iPhone or both iPhone/Touch (certain features iPhone only)
* Set your own price: Apps $0-$6.99, Widgets $0-$2.99
* Users buy/download in iTunes Wi-Fi Store / iTunes Store (Mac/PC)
* Automatic updating wirelessly or docked
* Demonstration of exporting from XCode 3 to iTunes Store
* Submits source code to Apple for validation (make sure that people aren't abusing the system, prevent malware and viruses)
* If using microphone or GSM, iPhone only; otherwise, available for both iPhone and iPod Touch
* Apps can be free or up to $6.99; Widgets free or up to $2.99
* Developers recieve 70% of revenue for their products
* Licensed under Apple Mobile Software License
* Can download wirelessly from iTunes Wi-Fi Store or docked to computer from iTunes Store
* Demonstration of wirelessly downloading (and running) the app submitted earlier
* Apps and widgets can be rearranged on front screen; front screen scrolls to show all apps/widgets
* Resubmit updated versions of apps; when added to store, iPhone/Touch will ask you to update it next time you use it (or next time you dock the iPhone/Touch)
* Developers can get their hands on a beta version of the SDK tomorrow on ADC and start developing; final version due early February
* iTunes 7.6 and iPhone/iPod Touch Software update 1.3 allowing for Apps mid-February
Example apps/widgets
Apps:
* iChat (coming with 1.3 update) (AIM, Jabber/Google Talk)
* Quick demonstration
* RSS Feed Reader (coming with 1.3 update) (read feeds online or off)
* One of our partners made something cool: Last.fm (scrobble tracks played on iPhone/touch wirelessly without syncing w/ computer)
Widgets:
* Dictionary (coming with 1.3 update) (quickly look up words, translate, use wikipedia)
* Quick demonstration
* Yellow/White Book (coming with 1.3 update) (search for contacts, add them to your address book directly from the app, will sync back with address book on your Mac/PC)
* Sports Ticker (coming with 1.3 update) (choose your sports and teams, get updates on their progress)
* Another partner: Twitter (update your Twitter on the fly, see your friends tweets)
Try these out on the show floor today
Mac
* Sales are getting better and better every day
* Hardware sales figures/market share
* Leopard released October; doing spectacularly
* Sales figures/market share
* Selling extremely well; estimated to overtake Tiger in terms of marketshare by June if you only count the new Macs that come with it preinstalled; even quicker if you include boxed copies
* 10.5.2 out today many bug fixes, also addressing a lot of issues and complaints users had such as list view with stacks and certain HIG non-compliance issues
New MacBooks!
What would MacWorld be without a new Mac? (sorry about last year)
* Completely redesigned MacBook
* Completely aluminum body like MacBook Pro
* 13" screen at 1440x900
* Two colors: Black and Silver
* Looks gorgeous at 0.8" thin
* A major feat of engineering patents abound
* DVD drive pops open on side when eject button is pressed
* New on all notebooks and iMac: iSight HD (720p)
* New backlit keyboard based on recent Apple Keyboard revisions (keys slightly lighter than that of laptop casing, colorwise)
* New matching MagSafe cable (Aluminum ends, cord color matches that of keyboard)
* New matching Apple Remote (slightly smaller with larger overall buttons)
* Intel GMA X3100 graphics
* 3 models
* Completely phasing out the combo drive on all product lines today
* BTO models can upgrade all the way to 2.6GHz/4GB Memory/320GB hard drive
* 4.5 hours of battery life
* Starting at $1199
Product Refreshes
* Refreshing Mac Pro and Mac mini today
* Mac Pro now with Penryn!
* Base model 2x2.8GHz dual-core/1GB/NVIDIA GeForce 7300 GT 256MB/250GB(1x250GB)/1x16x double-layer SuperDrive
* Upgradeable to 2x3.2GHz quad-core/16GB/NVIDIA Quadro FX 4500 512MB/4TB(4x1TB)/2x16x double-layer SuperDrives
* Starting at $2,499
* Mac mini gets slight speed bumps and double-layer SuperDrive in all models
* Base model 2.0GHz IC2D/1GB/100GB
* BTO Upgradeable to 2.4GHz IC2D/4GB/320GB
* Starting at $599
One More Thing
Been brewing for a while
* YouTube's been in Apple TV and iPhone/iPod touch: now it's in iTunes
* Download YouTube videos straight to iTunes or from iPhone/iPod Touch for later offline viewing (sync back to computer)
* Coming in iTunes 7.6 and iPhone/iPod Touch 1.3 updates
Thanks for coming, and enjoy the expo!
Mac Forums escribió:iPhone
iPhone SDK released today. Developers will be able to sell their signed applications via iTunes (from March '08)
New iPhone software released today - adds Multimedia Messaging, video recording with camera, eBook reader & other features.
New iPhone games released today - available for purchase via iTMS.
3G iPhone announced (looks almost identical to existing iPhone).
iPhone announcements for new countries (some/all may not be announced - pending network negotiations)
Tunes & iPod
iTunes 8 supports Movie Rentals and eBook sales. Released today.
Software update for iPod Classic & Touch to support eBooks.
Mac Pro
Blu-Ray option to be rolled out to all Macs within 18 months, starting with Mac Pro - available now.
Processor and graphics updates also to Mac Pros, but no other changes.
Cinema Display
Slightly re-designed cinema displays with new range of screen sizes. All support at least 1080HD.
Mac Mini & Apple TV
New product that converges the Mac Mini & Apple TV:
- Thinner & wider that Mac Mini, thicker than Apple TV. Designed to be horizontally or vertically mounted.
- Blu-Ray and hard drive options.
- Graphics capabilities in-line with the iMac.
- Can boot into Front Row 3.0 (not final name - see below) or full OS X Leopard.
- Innovative controller (sold separately).
- Elgato to release a range of specially styled add-ons.
Front Row 3.0 (not final name)
- All macs will optionally be able to boot into Front Row 3.0.
- Supports iTMS.
- Elgato hardware integration, giving (DRM-limited) PVR functionality.
- Front-row versions of iCal, Mail & Safari.
- New eBook application.
- SDK so 3rd parties can make their applications launch directly from Front Row.
- Can be controlled by Apple Remote, new controller, iPhone or iPod Touch.
New ultra-portable/tablet "MacTouch"
- Neither a MacBook nor a MacBook Pro. Totally new product.
- Two 9" multitouch-sensitve widescreens, both 1280 x 854.
- Innovative, minimalist, two-way folding/sliding, dual-screen, multi-position design with magnetic clasps. Inspired by the paperback book, but thinner, more flexible and surprisingly tough.
- No optical drive. No mechanical hard drive.
- Will run most existing OS X apps when in 2-screen mode (the 2nd screen becomes the keyboard and touch-pad).
- iPhone-like "Springboard" when in single-screen mode.
- New possibilities for future OS X Apps - demonstrated by a gesture-driven version of iPhoto.
- Bluetooth, 802.11b/g, USB2.0, optical/analogue audio in/out, built in speakers & microphone.
Mac Forums escribió:Steve enters from backstage and welcomes the audience to MacWorld 2008. He says that there are big plans for the day, but first he wants to provide numbers. His focus topics are the adoption rates for iPhone and Leopard, as well as quick notes on iTunes, iPod, and Mac sales.
Steve then apologizes, saying that there is nothing as big as the iPhone this year, but he thinks a lot of smaller “revolutionary” changes are happening that will hopefully make this year exciting as well.
Mac Nano
Steve mentions the iPod Nano, calling it the best-selling music device in history. He then reminds us that the “Nano” used to be “Mini” and brings up the existence of the Mac Mini. Steve then unveils the “Mac Nano,” a redesigned Mac Mini that is approximately half the height of its predecessor and in an anodized aluminum shell to match recent design changes in the Apple lineup.
The Mac Nano will come in two flavors, 2.0 GHz and 2.2 GHz (using current Santa Rosa chips), each of which comes standard with a 32 GB solid-state drive. Build-to-order options will include a 64 GB solid-state drive, as well as the option to instead use a conventional hard drive, with sizes up to 160 GB, all 5400 rpm.
On sale: TODAY. Shipping: FEBRUARY.
Mac Pro
Steve then says that “sometimes bigger is better,” and brings up the Mac Pro, lauding it as the “best workstation on the market.” Steve then introduces the new Penryn chipset, praising Intel for its innovation. He then introduces a redesigned Mac Pro. (There is no “final image” present in this draft Keynote). Steve brags that the Mac Pro was the first mainstream computer to feature eight cores, and says its time to bring that into everyone’s hands.
The new Mac Pro comes with dual 2.8 GHz Penryn Xeons standard, with build-to-order options for 3.0 GHz and 3.2 GHz. Standard RAM is bumped to 2 GB, standard hard drive to 320 GB. Standard graphics card is now 512 MB NVIDIA GeForce 8600 GT, with other graphics cards build-to-order.
Steve then reveals a final new feature: the Mac Pro is the first Mac to feature a high-definition optical drive, a Blu-ray drive for $400, BTO.
On sale: TODAY. Shipping: TODAY.
MacBook Pro
“Also an update for our mobile professionals.” Steve introduces the “new” MacBook Pro, built off of the mobile version of the “same Penryn chipset used in the Mac Pro.”
Clockspeeds upped to 2.4 GHz/2.6 GHz. 17” MacBook Pro gets LED backlighting. 15” MacBook Pro gets a resolution upgrade option BTO similar to the 17”. Still using the NVIDIA GeForce 8600M GT, but video RAM upgraded to 256 MB/512 MB.
New option: black anodized aluminum, like the iPod Classic, due to the high demand of the “BlackBook.”
ON SALE: TODAY. Shipping: FEBRUARY.
New Accessories
Steve then lines up the three Mac desktops and points to their now common aluminum shells, then points out the white plastic Mighty Mouse. Quickly introduces the new aluminum Mighty Mouse, which is slightly slimmer than its predecessor and gets an extra 10% battery life.
On sale: TODAY. Shipping: TODAY.
Updated Cinema Displays
Steve calls the Apple monitors the “most gorgeous displays on the market,” but then lines up the iMac, MacBook, and MacBook Pro. Points to the lack of an iSight camera on the Cinema Display. All Cinema Displays now include a 2 MP iSight camera. Resolutions and other specs stay the same, but backlighting changed over to LED.
New prices:
20”: $399.
23”: $599.
30”: $1,249.
On sale: TODAY. Shipping: TODAY.
Steve then pretends to wrap up the speech, then does his usual...
One More Thing...
Grid illustration using keynote. Across the top: “Compact,” “Consumer,” “Professional.” Across the bottom: “Portable,” “Desktop.” Steve then illustrates how their current five offerings (including the “Mac Nano”) fill in five of the six spots. Steve points out the “missing hole” and brings up the 12” PowerBook G4.
Said that the 12” MacBook Pro was sort of like the PowerBook G5--everyone wanted it, but it was never meant to happen. Instead, Apple is entering the market with the “MacBook Nano,” the smallest and lightest Mac laptop ever produced.
This new ultra-portable will come with a 13” LED-backlit screen with 1280x800 resolution. It will come in two flavors, using 1.6 GHz and 1.8 GHz low-voltage Core 2 Duos each. The lower-end will feature a 32 GB SSD, the higher- a 64 GB. Neither will use optical drives and will rely on integrated graphics.
Steve will also reveal that they will be capable of getting up to 10 hours battery life. The two models will retail for $1,499 and $1,999, respectively.
On sale: TODAY. Shipping: TODAY.
The keynote address concludes.