de eurogamer
18.48: Iwata takes to the stage. At this point he's talking a little about history - "Company A" usurping "Company B" in the 1990s - apparently it was a comment on Coke and Pepsi and bottled water, but obviously also a comment on Nintendo using the handheld market to regroup and reconsider its strategy while Sony got going with PlayStation. Apparently the "story about Pepsi demonstrates how thinking differently and holding strongly to your strategy can disrupt an entire industry in a good way".