Microsoft's European director of marketing Harvey Eagle has confirmed that the company plans to distribute approximately 2 million promotional DVDs for the Xbox in the coming weeks. Reportedly, the discs will be distributed through a series of promotional events, bundled with magazines,
and mailed to some consumers directly. According to Mr. Eagle, the disc will contain footage of several upcoming games and provide customers and overview of the Xbox console. The DVD campaign is said to be part of a larger marketing campaign currently being developed by London-based advertising company Bartle Bogle Hegarty.
fuente: Xengamers
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