Exclusives will soon be something of the past, or at least that’s what many in the industry would like gamers to believe. And it’s true, if they’re referring to publishers like Activision, EA, THQ Take Two amongst others. It really makes no sense at all to make a game exclusive to one console and leave out 40 million potential consumers.
So why on God’s earth would Rockstar, the company behind stellar efforts like GTA, and the upcoming hot shot Red Dead Redemption develop another one of its promising titles, Agent, exclusive to Sony’s PlayStation 3?
Wedbush Morgan Securities Analyst, Michael Pachter says he knows the whole story as to why the game will only be released on the PS3. And speaking to Eurogamer in a recent interview, he made known to the public what happened behind closed doors.
“I get asked a question, “Do you think there will be console exclusives in the future?” And I say, “No, I don’t.” I get lots of people saying, “Oh what an idiot – he doesn’t even know The Agent’s coming out!” It’s not like I don’t know about The Agent; of course I know that game is coming out. I also know the story of why the Agent is coming out exclusively on the PS3,” Pachter relayed to the website.
Eurogamer then asked Pachter what happened with Agent. The analyst wasted no time to release his “inside info”:
“When Microsoft paid Take-Two to make GTA IV non-exclusive… In other words, GTA IV was going to be a PS3 exclusive, but Microsoft paid Rockstar and Take-Two to make it a non-exclusive, and they paid them a lot. The number I’ve heard, and I’m sure this is right, is $75m, and that probably includes the funding for the first DLC packs too. It’s more than the $50m that people talk about,” he said.
And Sony – I’m not sure if they had a firm agreement but they may have had a handshake – said to Take-Two, “You’ve got to give us something else.” And the “something else” was a zombie game that Rockstar wanted to work on. But while Rockstar was in the planning phase, Dead Rising came out and Left 4 Dead was announced. Rockstar realised they were up against a saturated market and Valve, and, “What can we possibly do that will be any better than what Valve’s done?” They started again and that’s when they came up with the idea of The Agent, which nobody actually knows what it is. That is the back story.”
And there you have it. The game will be released hopefully sometime next year for the PS3. But left up to Pachter, even long time Sony third party developers like Insomniac would be multiplatform. He told said developer that their games “would do well”.
“There’s stuff that’s in the pipeline now, of course, but a publisher would be foolish to sign an exclusive deal. A developer could do it. I’ve told the Insomniac guys repeatedly. They don’t own the Ratchet & Clank IP or the Resistance IP but they’re such good developers. I’m like, “Why aren’t you guys doing multi-platform? Your games would sell.
Pachter continued: “As if those guys couldn’t create something – of course they could. It’s not like Sony came up with the art and graphics on Ratchet & Clank. The Insomniac guys are nuts not to do multi-platform. But they like their deal with Sony, so they’ll keep doing exclusives. LittleBigPlanet guys, Media Molecule, I feel the same way. What were they thinking selling to Sony? They must be Liberal Democrats!”