Sony to introduce new game product 'PSX' this year
TOKYO, May 28 (Reuters) - Sony Corp <6758.T> said on Wednesday that it plans to introduce a new game product, the "PSX," in Japan this year, in a move that promises to heat up already strong competition in the industry.
The product will integrate games, pictures and music using advanced semiconductor technology, combining real-time game operating systems and fast DVD/hard-disk recorders, the consumer electronics giant said.
It gave no further details, but the announcement came on the heels of news earlier this month that the company would launch a handheld version of its PlayStation console, the "PSP," by the end of calendar 2004.
In a statement, Sony said the PSP and PSX "will mark the beginning of a new series of products that will unite the most advanced electronics devices with the leading-edge semiconductor technology associated with the game sector."
Sony's announcement earlier in May that it would launch a handheld game player hit shares in rival Nintendo Co <7974.OS> hard, and its PlayStation 2 console has been outselling offerings by both Nintendo and Microsoft .
Sony shares ended the day flat at 3,000 yen before the latest announcement, after UBS Warburg said it had cut its rating on the firm. The rating cut came about one month after Sony shocked investors by falling far short of earnings targets in 2002/03 and warning of a profit slide ahead.
Escrito originalmente por Borreguito
tienes razon maesebit, cada vez odio mas a las consolas de ultima generacion y me refugio en las "clasicas".
La proxima generacion te podrá hacer hasta el desayuno a la vez que ves un dvd y vas al water.
La unica que aposto por el juego(dreamcast) se la cargaron, y por algo me parece la mejor consola de 128bits que ha aparecido y aparecerá.
Ni el disco duro ni internet da banda ancha ni reproductor de dvd ni de cd, ni posibilidad de ver a mi prima en calzoncillos mientras me como un sandwich de mostaza callejera no es lo que me interesa.
lo que quiero es JUGAR
Sony Plans New Game Machine, Cost Cuts
Wed May 28, 2003 03:22 AM ET
By Edmund Klamann
TOKYO (Reuters) - Sony Corp, under heavy pressure to cut costs and roll out hot new products after dismal earnings last quarter, unveiled plans on Wednesday for a new game machine for Japan and big savings.
The world's largest consumer electronics maker and creator of the hit PlayStation 2 home game console said it would launch the "PSX" in Japan this year with a TV tuner, hard disk drive and DVD recorder to create an integrated entertainment platform for games, music and motion pictures.
Earlier this month Sony unveiled the "PSP" hand-held game machine, to be launched by the end of 2004, which spurred a tumble in the shares of GameBoy maker Nintendo Co
The products are Sony's first offerings under a strategy to inject some of its hugely successful games technology into its languishing electronics division, which has recently been hit by sluggish sales of Vaio PCs and conventional home electronics.
Sony said on Wednesday it would focus on products that promise rapid growth, such as flat-panel TVs, DVD recorders, camcorders and digital still cameras.
It also plans a thorough shake-up of its manufacturing operations in high-cost Japan, which now accounts for 50 percent of its costs but only 30 percent of its revenue.
Sony shocked investors a month ago by posting its biggest quarterly net loss in more than eight years, far worse than the market's expectations, and warned that its operating profit in the year to next March would slip to its lowest in nine years.
At the same time it unveiled a 1.3 trillion yen restructuring and investment plan and vowed to achieve a 10 percent operating profit margin after three years -- better than both last year's 2.5 percent result and arch-rival Matsushita Electric Co's five percent target.
But investors, upset that Sony had given no early warning of the dismal earnings and dismayed by the prospect of several lean years while it restructures, rushed to unload its shares.
Sony lost one-fourth of its market value in the two days after the announcement and its share price has since languished near seven-year lows.
Chief Executive Nobuyuki Idei has chided the market for what he sees as a fixation with the short term.
"We are always taking a longer-term approach than the market does," he told Reuters at an industry event on Tuesday.
Lingering market pessimism was evident on Wednesday when UBS Warburg cut its investment rating on Sony to "neutral" from "buy" and its target share price to 3,400 yen from 6,690 yen.
"We do not foresee a significant improvement in profitability from FY03 to FY05," UBSW analyst Kazushige Hata said in a note to clients.
Sony's shares ended flat at 3,000 yen while the Nikkei average rose 1.40 percent to a two-week high. ($1=117.25 Yen)
Escrito originalmente por WEBster
lo que no me explico porque no hacen lo mismo pero metiendo ya nueva tecnología..... me refiero a montar todo = pero en vez de ser ps2 para jugar ke sea ya PS3... yo la verdad es que no le veo mucho futuro al asunto ese y creo que para el 2004 ya tendremos bastantes datos de la nueva hornada de consolas... por lo tanto si SONY saca ese bicho ... FRACASO TOTAL!
Escrito originalmente por MrAngus666
Y se me olvidaba... ¿sony quiere acabar con los PCs??????... vamos a ver el tamaño del cacharrito, pero si queréis multimedia, copias, juegos, programas, tv.... creo q hay algo llamado PC q va de puta madre para todo, xDDDDDDDDDDDDDDDDDDDDDDD, veo mucho obsesionao por un ingerto de esta calibre...
Hay unas cajitas de sobremesa preparada para las placas micro atx... disco duro de 40 gb, 256 RAM, XP1800, ATI9100 y grabata de DVD... y pa dentro, lo pintáis guapetón y si me apuráis le ponéis una pegata de sony.. xDDDDDDDDDDDDDDDd
Escrito originalmente por kuarkk
pero claro XBOX les pisa los talones....(en cuanto a cuota d mercado)
Escrito originalmente por TiPiCaL
no me llames iluso porque tenga una ilusion xD
Escrito originalmente por Magnus
.....mande?![]()
Escrito originalmente por Funk
OFF TOPIC
el_ter y esa firma? es contra el WI-fi? o a favor de el? espero q sea a favor....
Fin off topic
Escrito originalmente por Len Tao
Hombre si comparas número total de consolas vendidas, pues no hay color, pero si miras las ventas, las de Xbox van en claro aumento, comiendo terreno a PS2.
Escrito originalmente por Kamuiu
Lo segungo, la Ps2 esta acabando un ciclo q, con los dias q corren y la tecnologia actual, casi ha llegado al limite y hay q mejorar, los juegos asi lo piden asi como los jugones...![]()