Inside Microsofts Plan 4/22/2002, by Jason
Think you know all about Xbox? Try again. Dean Takahashi, a senior writer with Red Herring has written the definitive book on the creation of Xbox. Opening the Xbox: Inside Microsoft's Plan to Unleash an Entertainment Revolution will leave you amazed at the often outlandish ideas and antics of Microsoft as they attempted to break into the multi-billion dollar video-games market.
Opening the Xbox: Inside Microsoft's Plan to Unleash an Entertainment Revolution contains over 350 pages of mystery, intrigue and behind-the-scenes corporate wrangling as Seamus Blackley, Kevin Bachus, Otto Berkes and Ted Hase attempted to push a high-risk, high cost consumer product up the Microsoft flag-pole.
Opening the Xbox offers some of the following revelations:
The Xbox team went head-to-head with the Web TV team to become the home entertainment console offering from Microsoft.
Xbox could easily have become an "all-in-one" unit with Tivo-like extra's and web-browsing capabilities (as XBOX365 reported back in March 2000!)
Microsoft were sat at the negotiation table in Japan with executives from Nintendo with a view to purchase...
Microsoft were close to a deal to purchase Sega
Sony stung Microsoft into action with the pre-launch hype of Playstation 2
CEO of Microsoft, Steve Balmer made repeated trips to Japan to visit with executives of Square - all in vain as Square still haven't committed to Xbox.
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sacado de
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