April 18, 2005 - EA Sports announced today that they will finally unveil a first look at Madden NFL football for the next-gen systems in a commercial airing this Saturday during the NFL Draft. No specific time was given, other than stating that the commercial will appear during the first hour of the draft (starting at 12PM EST) on ESPN.
"We have had a dedicated team working on next generation Madden NFL football and we cannot wait for Madden fans to get a sneak peek at the experience that awaits them," said Frank Gibeau, Senior Vice President of North American Marketing for Electronic Arts. "An innovative and unparalleled NFL football experience is what we've promised; and that is what we are going to deliver."
