In chatting with Triue, he had said that his personal wish was for MotW2, but that Samurai Shodown had a lot more name recognition and was more popular.
This would be bourn out by the fact that Aruze thought it a good move to plaster Haohmaru (evidently in violation of copyright, if you believe in the lawsuit) all over one of their new pachinko machines a couple years ago.
Also, if online play is any judge, Haohmaru is one of the most popular players in Capcom Vs SNK. And, in hindsight, it doesn't appear that including Earthquake in the new SNK Vs Capcom: Chaos is a fluke either.
Looking at all these factors, I think Playmore is doing a great job rebuilding their brands and franchises. Not to mention, trying to create new ones (RotD, followed by the inclusion of some RotD characters in Matrimelee). It looks like maybe there are some marketing savvy people finally working with SNK properties!
That is almost more surprising than Samurai Shodown V popping up on the radar.